Oof - makeup. The longest part of the "getting-ready" process for me. Because I have to wear quite a bit & reapply often (those bright lights + high-definition cameras are UNFORGIVING), I try to substitute as much high-dollar makeup with drugstore makeup as I can. There are only a few products I'm willing to pay a bit more for (ex. foundation, mascara)... but listen, in market #40 & one income, your girl ain't going to pay +$30 for eye liner. And the half-priced eyebrow pencil on the clearance rack at CVS will work just fine.
**IMPORTANT: I am by no means earning any freebies or sponsorships from this post -- I'm just sharing a few of my favorites with y'all. No paid endorsements, just my opinion (so take it for what it's worth) ;)
FOUNDATION - one of the products I use daily & am willing to shell out a little more for is foundation. I've been using MAC's 'STUDIO FIX' (color: NW20) for years - literally since day 1 on TV. It's not too heavy and it is matte (any foundation with shine or shimmer just makes me look sweaty on-air). I just apply it with a regular triangle makeup sponge. It's about $25 a bottle so it's a bit more than what you'll pay for most the foundations at the drugstore... but to me, the splurge is worth it. I can usually go 2-3 months on one bottle. And it's got sunscreen in it (bonus!)
EYE SHADOW PRIMER - another product I absolutely love is MAC's eye shadow primer (color: "painterly"). A handful of y'all have asked how I get my make-up to stay without creasing, cracking or melting... and this is the secret! I slather on a thin layer before I put on any other eye shadow & it keeps everything in place. It's AH-MAZING.
MASCARA - I can go either way on this one. The Easter Bunny & Santa Claus usually gift me one or two nice mascaras every year (both seem to have access to Mom's Ulta account) - and that will usually last me 2-3 months. My absolute favorite is Lancome's 'Monsiuer Big' mascara. Once the nicer one runs out, I'm usually at the drugstore buying Maybelline's 'Falsie' mascara (purple tube, turquoise writing). *On a related note - I do not curl my lashes. But I do coat the top lashes from below & above. And no mascara on my bottom lashes! (Makes my eyes look smaller on-air)
LIP GLOSS - one of my more recent finds is MAC's "Lipglass" (color: 'Love Nectar'). It's shimmery with a bit of pink. Subtle enough to not think "whoa that girl is wearing too much lipstick" but noticeable enough to say "hey, that girl has gloss on".
LIP PENCIL - another new find! I usually line with MAC's lip pencil (color: "Whirl")... fill in with lipstick (see below) and then put the MAC "lipglass" on top. Good combo for me!
CONCEALER - if there is anything that this job requires, it's a good concealer (our sleep schedules are MESSY). I use iT's 'Bye Bye Under Eye' (color: light sand) and LOVE it! It's a tiny tube but it goes a long way - I use a little less than a pea sized drop each day. It's worth the investment. I very highly recommend!
HIGHLIGHTER - I recently bought MAC's 'Sculpt & Shape' contour palette to give my face a little more definition. I use the 'sculpt' (bottom middle) color under my cheekbones & chin bone. This palette has great colors! I sometimes will use the light/white color to highlight (top of cheekbone) too.
BRONZER - I'm not very picky with bronzer. I'll usually find something on sale at CVS or Walgreens and eyeball something that looks 2 to 3 shades darker than my skin tone. Right now I'm using Physician Formula's 'Multi-Colored Custom Bronzer" (color: light). Good swath of that on the cheekbones & forehead!
EYE SHADOW - Between my Mom, sister & I, we usually gift each other a couple nicer eye shadows for Christmases/birthdays. If I'm buying for myself, I'm either picking a dark shimmery brown or light shimmery peach (shimmer on eyes is okay, but not on the rest of the face). I like the Ulta brand eye shadows - and I think they're reasonably priced. Right now, I'm using what's left of my Urban Decay 'Naked' palette that my sister gave me for Christmas a couple years back. It has lots of browns/beiges but I'm getting down to the "off" colors (blacks, purples, etc) so not sure how long that'll last me. I just picked up a shimmer brown eye shadow from Ulta yesterday to use on the outer crease of my eye. And every once in awhile, I throw in a color off of Smashbox's 'Petal Metal' palette (a Christmas gift from mama).
LIPSTICK - only recently have I gotten into actually wearing lipstick. It's never really been 'my thing' - I'm more of a 'nude gloss' kind of gal. As mentioned above, I'll spend a little more cash on the lip pencil & gloss, but as far as the lipstick itself, I go for Maybelline's matte lipstick (color: "Beige Babe"). Only a few dollars & you can find it at most grocery stores.
EYEBROW PENCIL - I never use to pencil in my eyebrows. I always thought they were dark enough where I didn't need to. But after visiting with our station's brow stylist (she's a miracle worker) I've recently found the value in using the pencil to help define the shape of my brows. So currently, I'm using L'Oreal's 'Brow Stylist Definer' (color: blonde). Cheap & lasts awhile!
EYE LINER - I feel like I fall in the minority of preferring gel liner over pencil.... but I've really grown to like L'Oreal's 'Lacquer Liner' (color: "blackest black"). It goes on easy (given the right brush) and it stays well - no smudges or smears unless I really work at it. I only apply to my top lid! Like mascara, lining the bottom lid makes my eyes looks smaller (more closed) on-air... and that's the last thing I need when working the A.M. shift!
I have a couple other favorites that I love but don't use on-air... mainly because of the shimmer/shine (like I mentioned earlier, shimmer looks like sweat on TV)... but I thought I would share anyway.
The iT 'Color Correcting Illuminating Full Coverage Cream + Anti-Aging Serum' is what I use for foundation on a normal off-day (and again - sunscreen bonus!) And the E.L.F. highlighting stick is fun - I usually put a little slightly above my cheekbone.
REAL TALK: This is the current state of my bronzer. It took a beating on my flight to NM recently... but I'm too cheap to throw it away. So instead of wasting it, I literally have to carefully crush little pieces of it with my brush before putting on. What can I say - I am the way I am.
Let me know if y'all have questions or need more info! I'd be happy to help!